Tag: Womens

Are these the Most Marketable Properties of the future? – News – Sponsorship, Investment, Agencies, Bidding & Hosting, Politics & Governance, Women’s Sport, Personal Endorsement, SmartSeries, Global

Consumer perception is a hugely important element of marketability, yet it is perhaps the most overlooked when it comes to weighing up sponsorship opportunities across sport. Metrics like exposure and engagement are undoubtedly useful for evaluating a given property’s ability to…

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