A large number of esports organizations are being represented in the Fortnite World Cup, but players will struggle to advertise their sponsors due to new regulations that will limit the number of logos allows on jerseys.
The Fortnite World Cup qualifiers have wrapped up and all eyes are on the finals in New York City, set to take place in late July. While players should be focusing on getting in vital practice ahead of the biggest prize pool esports event ever, some are instead concerned about their commercial viability with the limitations being enforced by tournament organizers, Epic.
The Fortnite developer laid out the rules for the World Cup and they have a lengthy list of what’s not allowed on apparel at the event.
A lot of the restrictions are pretty standard but they do mention that all sponsorships, endorsements, promotional activities, and commercial identifications wore by players during the event are subject to approval.
The main concern revolves around the size limitations of the logos and the number allowed on jerseys which will severely impact most esports teams who generally feature a plethora of sponsorships.
Shirts, Sweaters, and Jackets
- Sleeves: One (1) Commercial Identification not to exceed 58 sq.cm (9 sq.in) on one (1) sleeve.
- Front: One (1) Commercial Identification not to exceed 116.2 sq.cm (18 sq.in).
- Back: One (1) Commercial Identification not to exceed 116.2 sq.cm (18 sq.in).
Shorts, Skirts, and Pants
- One (1) Commercial Identification not to exceed 25.8 sq.cm (4 sq.in).
Hats, Headbands, Wristbands, and Other Accessories
- One (1) Commercial Identification not to exceed 77.4 sq.cm (12 sq.in).
What can’t be worn to the World Cup?
The following is a list of the types of sponsors players aren’t allowed to advertise according to Epic:
- Drugs or drug paraphernalia.
- Tobacco or tobacco related products, including vaping products.
- Pornography or any other adult-only materials.
- Any business (a) whose content is discriminatory, harassing, or otherwise hateful in nature, or (b) whose practices are detrimental to the image of, or results in public criticism of or reflects badly on, Epic (as determined by the Event Administrators);
- Any business that encourages illegal activities or violates applicable law.
- Gambling products (including fantasy sports betting), lotteries or illegal wagering.
- Any business that promotes the use of in-game hacks, cheating, exploits, or in-game
- Video game logos, characters, developers or publishers that are not owned or otherwise affiliated with Epic.
- Political candidates.
- High toll phone services.
You can view the full list of rules by clicking here.
When is the Fortnite World Cup?
The 10 weeks of qualifying for the World Cup have finished and now players are gearing up for the big finale in New York City.
For those looking forward to watching their favorite players compete, they can do so on July 26-28, which is when the event will take place.
The event will be notably missing some of Fortnite’s biggest names during the competition, but Epic Games will be trying their best to not let that affect things.
Despite some of the big players missing out, there are still enough major names to keep both the casual and hardcore Fortnite fans interested.