Atari founder Nolan Bushnell: esports will be bigger than the World Cup | Business

After five decades in the video games industry, Nolan Bushnell has come to an eyebrow-raising conclusion: virtual sports will soon eclipse traditional sports such as football as the entertainment of choice for generation Z.

The co-founder of Atari and inventor of the hit game Pong says today’s youngsters are shunning live sports.

“I would be willing to bet that if you were to look at the audience, it’s skewing older because of the loss of younger players,” said Bushnell, a serial entrepreneur who gave the teenage Steve Jobs his first break. “People would much rather watch or play esports than watch traditional football,” he said.

If Bushnell, 78, is feeling bullish about esports, it’s partly because he has just joined the board of Semper Fortis

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